Reyne Rice Trying Quotations

Toy retailers and manufacturers are trying a different strategy so that they don't keep coming back to the same places. In some instances, it's a strategic decision. Toymakers need to expand their options in order to grow their market share. It's also a way out if Wal-Mart rejects their products.

They can grow market share. They're trying to build social interaction. It's kind of a multi-generation category that brings people together.