I love paradox. I like to go where people don't expect me to go.
I want people who see my watches to go, 'Wow!' And the more they look at them, the more they go into it, the more I want them to say, 'Wow!' I work on a razor blade between gimmickry and amazement.
People think a watch must weigh a lot to be a luxury. But there's no reason why we should add weight to create value. People have to overcome these notions.