I've been an Apple guy since the mid 80's and that's when I was like, "Boy, you guys really got me here. I know exactly what you're doing, right down to your price points."
I'd played a lot of best friends, and/or bad guys, which seems to be my lot in life. In romantic comedies there's always a best friend and the woman has a best friend and they always antagonise each other and then they end up together at the end of the movie.
If people see me in some sort of niche, then that's fine. As long as it's not The Naked Guy, I don't care.