Robert Murray Found Quotations

This study contains some important messages for online merchants. If the vast majority of Internet users are performing their shopping research through the use of general search engines, it is obviously critical that online merchants' websites and products be easily found on branded and non-branded searches in the major search engines.

The message to marketers should be clear, and the implications obvious. If your site is not found on the first page or within the first three pages of search results you might as well be putting up a billboard in the woods.