Probably the most single successful part of the '72 campaign was the surrogate program and something like it needs to be established.
He needs to appear more presidential. While his warm friendly manner has served him well, he does not have any of the aura of being President.
Most of the things that need to be said about the President are things he can't say himself.
There needs to be a planned series of speeches, interviews, etc., over the next two or three months by administration officials and other public figures talking about President Ford, what he is trying to do and what he has accomplished.