Customers are unsure of what supplier pricing is, but they are assuming correctly that it is not as good as employee pricing.
I think it's almost impossible for Ford to distance themselves from the problem, but I think they've done a very good job conveying responsiveness to the U.S. consumer, obviously being more responsive than Firestone has.
Korea is the sixth largest car market in the world, and companies need the distribution network that Daewoo has. It also is a good platform with its low cost small car to move into China. It might not be the hottest one at the dance, but it's the only single one.