Regular church-goers are substantially more likely than non-attenders to read, to take newspapers and magazines, to listen to classical music, to attend symphony concerts, operas, and stage plays.
There are many critics who think the megachurches thrive on people who enjoy dramatic Sunday services with fine music but don't wish to become very 'religious' on a day-to-day basis - that the megachurch appeal is a mile wide and an inch deep.