Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
'Teamwork' is the word that bosses use when they actually mean 'Do what I say'
Living and breathing an authentic story is the best way to survive in a conversation-rich world.
Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.