Stephen Baker Next Quotations

They have been aggressive on notebooks, but their notebooks are getting a little old and are at a disadvantage with pricing. Their consumer notebooks are at risk the next few months until they get into new models.

It's never been easy being an Apple partner and it hasn't gotten any easier over the past few years. Apple has a long history of doing direct sales, and the fact is, they're actually pretty good at it. What you have to do as an independent is to look at the next set of things you can do. How can you out-service Apple when they already provide a high level of service?