Think about it: You're trying to raise cash to save an endangered animal. You've got orphaned pandas getting 3 trillion YouTube hits, and you've got seals being clubbed over the head by roughnecks. The money flows in. But what about the poor shark?
Celebs that hit the West Hollywood/Beverly Hills quadrant and places like the Urth Caffe are not exactly trying to keep a low profile; it's sort of like if LeBron James went to an ESPN Zone and then whined about being hounded for autographs.