I'm not on a record like some rapper trying to boast about my clothes or where I'm from. I'm creating stories, experiences, the way places make me feel, the way a person makes me feel.
I'm trying to fuse popular and commercial music and just make very creative music. It's popular music: it's everything for everybody.
I like to keep a uniform - wear a blazer, try to keep the same colour pants; very tailored, very fitted but still edgy.
While my cousins were gang-banging, I was trying to learn what the Internet was about.