To put that offer on the table for the next three months, it's clear to me that they're willing to steer the price lower, ... They really don't want every U.S. consumer to park their SUV and buy gasoline-electric hybrids -- they don't want to trigger that kind of consumer response.
If you're talking about a 400,000 barrels per day refinery next to a French Chateau in the Loire valley, the timeline is infinite. If you're looking at an industrialized part that already includes an oil refinery, it's much less of a big deal.