So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
I love market research because you really have an idea of what your consumers are looking for.
I think to make your home as comfortable as possible is so important. There's something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.