Akio Morita People Quotations

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

I believe people work for satisfaction.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.