British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.
I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.
It's not my vision when I cover a woman's face with a chador. I got the idea from a 'National Geographic' photo. I'm just showing their plight in the world.
You find a lot of ideas from my shows in adverts now. I find it a compliment.
I like the idea of infiltrating an area that is not really exposed to me or my work.