China is becoming more and more of an important market for a variety of businesses, and they have to decide either they want to do business there or they don't. And if they do, they've got to comply with those laws.
The order does get the government what it probably needed, not what it wanted.
The search query data could have shown why filtering software doesn't always work.
People for too long thought they were anonymous on the Internet. People now realize they're not.