The strategy we are pursuing is designed to transition Channel 4 from a single analogue channel to a multi-media operation, capable of delivering its public remit via whatever platform audiences choose.
I will not let Channel 4 become another Sainsbury or M&S.
Channel 4 has been at the top of its creative game in 2005. Success breeds success and, as a result of what we've achieved in 2005, we're able to raise our editorial spend to record levels and continue to invest in our future.
This won't be another digital repeats channel -- More4 aims to make a significant public service contribution in its own right,