Anil Malhotra Quotations

Subscription services on Premium SMS are a big headache for the industry at large. We are strong advocates of the mobile internet billing model which is a much more reliable solution for content providers than Premium SMS.

In terms of actual measurable revenues and downloads, the bigger brands with the bigger marketing budgets are seeing the lion's share of transactions.

The evidence is that content only becomes mainstream when it is easy to access and easy to bill.