We want to do it very reverently. That's why you don't see him at the opening of a business. I have lost many friends over that. I won't see him made a mockery of. You never seen him high-five people in the crowd. Never seen him cutting up. We take that role very, very seriously.
They smell that fire and go bananas. Some of them can't handle the pressure of that kind of atmosphere. We've had many, many horses people don't see.