Anything that's a trend in human foods, within four to six months it will be a trend in pet food, too.
Consumer demand for pet products and services is expanding into almost every corner of what has typically been reserved for human consumption.
It's nice to have a pet that offers unconditional love, someone who doesn't talk back. I love cats, but cats take you on their terms. My golden retriever could have a broken leg, and his teeth could be falling out, but if I walk in the door, he'll wag his tail until it hurts.
The house is suddenly quiet and because the pet is replacing the children, you tend to humanize them a little bit. You also want to reward your pet more in terms that make you feel good. It's no longer just enough to find a couple of tennis balls and say, 'You've been a good dog today.