Bob Williams Three Quotations

Sponsors have to balance the short-term bump from the Jordan effect with the reality that Jordan won't be playing basketball three to five years from now, while other athletes they need to be focusing on will be.

It's a little more complicated than the others in that, in this particular case, there are three namesake tribes that we have to gather input.

I see him in two to three years being over $100 million annually in endorsements, ... There are still some major categories, he's not in: soft drinks, telecommunications, fast food. He's made it no secret he loves the Golden Arches, even if he doesn't eat there as much as when he was in college.