Bob Williams Jordan Quotations

Sponsors have to balance the short-term bump from the Jordan effect with the reality that Jordan won't be playing basketball three to five years from now, while other athletes they need to be focusing on will be.

There has been a never ending quest for the next Michael Jordan ever since Jordan came along. The fact is there isn't another Michael Jordan out there. But the companies are hoping they find that in James. Kobe Bryant may be the best player in the NBA, but he's shown from the standpoint of selling shoes and apparel that he's not in same league as Michael Jordan.