When I first got into making makeup, I didn't necessarily want to start a company. I just wanted to make a lipstick that looked like lips, only better.
The most versatile lipstick you can own is a shade that's just a bit brighter than your natural lip color.
I don't believe any lip shade is off-limits, but texture is key. A sheer lipstick in a healthy pink or neutral color looks more polished and grown-up than a super-shiny gloss.
I won't usually make plans with people I don't know on Fridays because all I want to do is stick my hair in a ponytail and put on a big sweater, some tights and a pair of sneakers after a week working in the city.