Hasbro recognizes that our brands can entertain a very diverse audience in so many ways. Our alliance with G4 gives Hasbro the opportunity to maximize the strength of our core brands like G.I. JOE and TRANSFORMERS in a new and innovative way.
This new organization allows us to bring the best and brightest of both toys and games together for the first time. It will allow us to re-invest in our business and gives us opportunities to grow and better serve our customers by bringing more innovative products to market.