The only downside is that they're not as big as SUVs and can't go off road as much.
If someone hasn't felt the sting yet, there's a hesitancy to spend money on it.
People like to pick on the Hummer, because it's an easy target,
Some older customers, younger ones too, simply won't adjust to new technology. This means carmakers are going to have to make a lot of technology invisible.
That's the kind of feature you might find on a more expensive car.
It's a status thing. As long as people are willing to pay for technology they may never use, manufacturers will continue to add more to the car.
Before, the car was seen as a tool, a necessity that you used when you needed to use it. Now it's still a tool, but it also fulfills recreational things, too.