Brian Wansink Ate Quotations

This means that the moviegoers were unaware that the exceptional amount they ate was due to the size of the container.

Not surprisingly, the participants ate fewer candies when the Kisses were in opaque rather than clear candy jars on their desks and even fewer when the opaque jars were six feet away from their desks. The less visible and less convenient the candy, the less people thought about it and were tempted.