That's the target we're especially trying to reach,
We started using celebrities back in the '70s because we wanted to convey a sense of confidence in women. But the celebrities we choose are chosen because they are also role models and something more than a celebrity.
The fact she's in more than 20 million households each week is not a bad thing to have.
(This ad) appeals to the intended audience. That's pretty good. It doesn't always happen.
They're actually quite popular, especially with the men. They like their fries. Don't they know it's not healthy? But they work hard, so I wouldn't deprive them.