Casie Caldwell Quotations

When we first pitched our idea to consultants, they thought it was out there, that there was no way people going to lunch in groups would all agree to have a salad. But we have offerings for die-hard vegetarians and meat-eaters alike.

We encourage our managers and staff to interact with the customers, offer refills, and give a full-service experience.

When the dot-com bubble burst, we wanted to develop something we were passionate about. We saw success in the fast-casual industry and saw an opportunity in focusing on one item.

This is exciting. Not only are we women entrepreneurs, but we're doing something nobody has done in quite this way, with little to no restaurant experience, and we're in the game.