Charlotte Murray Curtiswas a journalist, columnist and editor at the New York Times... (wikipedia)
His venture sounds like a banana peel awaiting its victim.
The new, young, chic and acquisitive rich, the restless young Europeans and the beautiful people still flit from Palm Beach's polo fields to Newport's yachts with refueling stops at Gucci, Yves Saint Laurent and Tiffany.
The nearest we have to a Henry James or an Edith Wharton of the East Coast's Wasp upper classes.