Claude C. Hopkins Men Quotations

The advertising man who spares the midnight oil will not get very far

Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

We cannot go after thousands of men until we learn now to win one

A man coined to superlative must expect that his every statement will be taken with some caution

The man who wins out and survives does so only because of superior science and strategy.