From an operational stand point, we know when a bus is filling to capacity of 55 seats instead of a bus pulling up to a station and 70 people are waiting on a bus.
Even the last seat of a bus sold at the last minute before the bus leaves would still be priced more economically than the alternatives.
This isn't a transit bus that you use in the city. It's not a school bus.
It's all based on the discount airlines theory.
Its going to take time for it to catch on.
It's for people to have an extended weekend and still have lots of money left to spend.
Chicago to Milwaukee, Detroit and Cincinnati are the most popular runs.