Dave Kinney People Quotations

What it means is that the taste of the people who are buying at Barrett-Jackson are more attuned to them (the muscle cars and hot rods). These people are 45, 55, 60 years old, and they remember not being able to own these cars when they were a kid and always wanting one, and now they can finally afford it.

What Barrett-Jackson is selling is a dream, and a lot of people can fulfill that dream with real money for a real car that they can really have, and so the dream becomes real.

Barrett-Jackson has created that same mystique and the same aura that Tiffany has with its blue box. Some people have to have that blue box, and some people have to buy from Barrett-Jackson because of the aura surrounding the name.