David Bird Shift Quotations

Although not an obvious food to have benefited from an increasingly prosperous UK population, sausages have seen a notable shift towards more premium positioning. Indeed, manufacturers today are reinventing sausages as posh nosh with quality-led production, after the association with mechanically recovered meat and cheap fillers tarnished the perception of this humble British staple.

Although not an obvious food to have benefited from an increasingly prosperous population, sausages have seen a notable shift towards more premium positioning,