David Poltrack Viewing Quotations

This basically challenges the perception out there that people are abandoning television or going to the Internet or doing other things and taking away from television viewing activity, ... The pervasiveness of the medium is not being eroded.

For the first week, viewing levels were up on a weekly basis from last year and the year before, about 3 percent from comparable weeks. And these are the highest viewing levels for overall television since 1993.