David Sternberg Quotations
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Across Quotes
Fox Soccer Channel is pleased to partner with the NSCAA to showcase the nation's top college soccer teams for these exclusive telecasts. Collegiate soccer is a natural complement to our network's lineup of top international and domestic soccer events, and will help us attract new viewers from across the country.
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Actual Quotes
We wanted to bring the branding and positioning of the network more in line with the actual programming content. We felt that the previous branding wasn't as reflective as it could be for the kind of programming on our network. We wanted to align the network clearly with the tremendous growth of soccer in this country, and one of the things we're focused on is bridging the gap between doers and viewers, getting people who may participate in soccer and bring them into the tent as viewers.
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Competition Quotes
The CONCACAF Champions' Cup is one of the crown jewels of international soccer. We're proud to be the exclusive television home of the longest-running international competition in the region, as it is the perfect complement to our networks' best-in-class year-round coverage of global soccer.