A self-evidently confident politician, Cameron still suffers from a curious hollowness. Ten years after he became Conservative leader, many people still question what he actually stands for or believes in.
David Cameron wants people to believe that his isolation in Europe is a result of Britain being outnumbered when it matters most.
David Cameron can change the branding of the party, but he can't change the beliefs.
As times change, so do the way each generation see the world. It is rather like the way our generation came to see our grandparents' views on the Empire and colonies as outdated.