A lot people are in denial about it. They look at it as a real negative. It's a coping mechanism and not a positive one.
It certainly is very appealing and cheap to do. Although I'm not a huge believer that this is going to change the world, I certainly am going to offer gum to people in my own practice. There's really no downside.
Historically, we have been looking for ways to have people get better sooner from major abdominal surgery, especially intestinal surgery.