It's a worldwide, televised event. The phone rings more after you play on 'Monday Night Football.' People call up and let you know how you looked on TV. If you had a good game, they say, 'You were awesome!' And if you have a bad game, they say: 'Al, you messed up. What were you thinking?
In the last few years the focus has been creating a style of ring that would be attractive to professional women. We wanted the rings to be different from what their mothers used to wear.