It doesn't matter how good or bad the product is; the fact is that people don't read anymore.
People will pay for great services. They said they wouldn't pay 99 cents for a song but they did. We've always believed that. When you go to work, you don't work for free; nobody works for free. Nobody can say, "I want to work for free." Nobody says that.
Just six days after its release on iTunes, a record-breaking 33 million people have already listened to the album.
Sports is a good genre for this. Sports have time lines that are pretty well-defined, and people care about them.
People definitely want to relive these great moments and keep them and watch them over again. What matters is having the right content at the right price.