But nothing like what GM and Ford are going through. Long term, I think Chrysler's prospects look incredibly bright.
It would be devastating for Ford - they would lose money hand over fist. If they're not able to build F-Series, it would just strangle them.
There's a lot of things GM and Ford are still grappling with if they're going to adapt to these niche markets.
I'm not sure they can move away from Ford fast enough.