Everyone's got an intuition about the risk of everyday life. We thought, 'Wouldn't it be great if we could quantify it?' And once you begin to do that, you realize that everyday life is not benign.
The death of a 20-year-old woman is intuitively worse than that of a 2-month-old girl, even though the baby has had less life. The 20-year-old has a much more developed personality than the infant, and has drawn upon the investment of others to begin as-yet-unfulfilled projects.
The assumption should be that we will not appear in print or the blogosphere. Having dinner should not be fodder for Facebook. And this is just as true for 'public personalities' as it is for the average person. After all, even people in the public eye have a right to a private life.