Just before consumers stop doing something, they do it with a vengeance.
Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world.
We are hungry for things that have touched human hands.
You can trust a crystal ball about as far as you can throw it.
Cocooning is about insulation and avoidance, peace and protection, coziness and control - a sort of hyper-nesting.
The cliches of a culture sometimes tell the deepest truths.
It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.
Send me out into another life. But get me back for supper.