Three dollars is too much. I think that's when people will start to do something about it.
It's about having a strategy that connects with your specific consumer. Traditional grocers are saying, 'I'm here to sell groceries to everybody,' but that model died 15 years ago.
But when you try to out-Wal-Mart Wal-Mart, how dumb are you? I tell people to quit playing that game. Wal-Mart has plenty of weaknesses that you can exploit.
The idea of a grocery store for all people in a major area hasn't made sense in years. The volume is going to alternative formats. When you look at Whole Foods and Trader Joe's and even Smart & Final, each one of them attracts a different consumer. Why do we need an Albertsons?