Gene Steinberg Rather Quotations

Some people are so devoted to products from Apple Computer that they forget it's just a company, not your friend. So it may do things to protect its stockholders and ensure its profitability that won't match your expectations. To generalize the concept: Take the price of a new product. You may regard it as too expensive, lacking the features that you want. But Apple's financial and product people consider the costs of manufacturing, the profits they require to cover manufacturing and R&D expenses, including paychecks for the thousands of people who depend on the company for their livelihood, and produce a figure that satisfies their needs, even if you'd rather play $100 less. As for that feature you want, marketing may feel that the right number customers won't pay extra for it, that you might find it in a third party utility, and that, as they say, is that.