Gitesh Pandya Matter Quotations

When it's the right film with the right story and the right star, then you've got a box office hit on your hands. Often times they are very profitable movies because the budgets aren't very high; it's a matter of targeting the audience and reaching out to them.

This year a lot of the winning films have subject matter that isn't necessarily mainstream. It's daring studios and filmmakers to make these films.

A lot of the genre divisions are acquiring and releasing movies with black stars and black movies and most of them seem to be working. It's a very attractive audience, very large and loyal and they come out and spend money on good films. It doesn't matter what color the people are if they come out and spend the green, that's what movie companies care about.

It takes time to market a movie like this because the subject matter is something which not everyone across the country will embrace right away.

These are bold films in the sense they are tackling subject matter that's daring. This year there is tremendous upside for these films because there is a huge audience ahead of them. They reached only a fraction of the total audience.