Greg Joswiak Quotations

With the increased attention in this area, we want to offer customers an easy to use option to set their own personal volume limit.

To be clear, there is no established video market yet.

We only told one network. You see that we have the top two shows on TV, as well as the top shows on the Disney Channel. We couldn't really start off with a better foot forward. This is just the beginning.

We thought about how we could design the player inside and out to be as small as possible. That had to take into consideration not just technological components, but human factors like what is the right size for the click wheel, the right size (and) and resolution for the display.

We've chosen to participate in the market, not overwhelm it.

It's an Apple experience. The integration, the hardware, the software; every detail has been thought about.

It's relatively simple. We have world class hardware, software and services -- it's rare for a company to have one of those, but we have all three. We can bring products to market quicker and we can move faster than competition because we control everything. It's a difficult equation for our competitors to match.

By making it even more affordable, we want to continue to grow and enlarge the market.

The concept is one that people getthe ability to enjoy your music, photos and videos from anywhere in your room. It's all in the implementation and execution. You can see the Apple detailsit's an experience unlike anything else that exists.