I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right.
Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge.
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.
If design isn't profitable, then it's art.