Howard Davidowitz Signs Quotations

Some retailers are already marking up 40- to 50-percent off signs as we speak.

Back-to-school has been very soft and therefore prices are coming down. The discount signs are already being made. Both Wal-Mart and Target have had anemic growth over the summer. The only sector that has done well is luxury.

If Kmart decides apparel is critical, and it can make it a success, it needs to do what Target has done: Present great designs that are unique, well priced and well presented. Otherwise, this will fall flat on its face,