Back-to-school has been very soft and therefore prices are coming down. The discount signs are already being made. Both Wal-Mart and Target have had anemic growth over the summer. The only sector that has done well is luxury.
If Kmart decides apparel is critical, and it can make it a success, it needs to do what Target has done: Present great designs that are unique, well priced and well presented. Otherwise, this will fall flat on its face,
If you look at Helen of Troy's customer base, sales are generally strong. Wal-Mart sales are up, Target sales are up,