J. J. Johnson Expanding Quotations

We will also continue to invest in capabilities to execute on our software plus services vision, including additional resource investments related to Windows Live and the Windows Live Platform. Expanding the capabilities of our Windows Live platform, extending our reach and impact with and to advertisers, continuing to enhance our search offering, and building out our operational infrastructure are critical to our long-term success.

The market is shrinking and they're fighting for the market share. Going after young people and women is expanding the market. For years, the thing to do was to go after men. ... That real targeting of women is a relatively new thing.